EP 24: AI vs Authenticity – Is Social Media Losing Its Human Touch?

AI is making content creation faster than ever… but is it making social media worse? In this episode, Todd, Jo & Hannah (our Social Media Manager) dig into whether AI is flooding feeds with generic content and what that means for businesses trying to stand out. From the rise of “robot-sounding” LinkedIn posts to why real photos still outperform polished brand content, we explore what actually stops the scroll in 2026. They also unpack the 10-80-10 rule for using AI, why follower counts matter less than ever, and why authenticity is becoming the biggest competitive advantage in marketing. If you're wondering whether AI is helping or hurting your content strategy, this one’s for you.