Ep. 24. Audio digital, el marketplace Temu y otras noticias del Ecommerce.

from Ecosistema Ecommerce · host Javier López Rodríguez

Bienvenidos al resumen de las noticias más impactantes y que más están sonando en el mundo del comercio electrónico esta semana. Y no, no hablamos de Netflix y de cómo esta membresía de servicios de streaming cambia su política de compartir cuentas en España. Hablamos hoy en cambio sobre el peso que tiene la venta online en la facturación de las tiendas y los retailers en España y hacemos referencia al último estudio presentado por IAB sobre el audio digital, el consumo de podcast y de audio en streaming en nuestro país, el cual ha crecido respecto a la última edición. Hablaremos también de Marketplace, de como ha aterrizado un nuevo player en Estados Unidos que se llama Temu y que está teniendo muchísimo éxito con su política de bajos precios y comentamos cómo Shein está desembarcando también su Marketplace en el país americano. Trataremos novedades también de Retail Media, de lo que cuesta un anuncio de 30 segundos en la Super Bowl y de otras noticias interesantes de la semana en el mundo del Ecommerce. Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/ecosistemaecommerce Twitter: https://twitter.com/ecosistemaecomm Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published Feb 16, 2023

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Ep. 24. Audio digital, el marketplace Temu y otras noticias del Ecommerce.

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