EP 24: E-Planning y la publicidad programática

from Comscore Talks en Español · host Comscore, Inc.

Junto a Hernán Arzoumanian, CEO de E-Planning explicamos qué es programmatic y por qué una empresa debería considerar anunciarse o publicitar sus productos de este modo. A su vez, indicamos los puntos restantes para consolidar esta metodología en la región y cómo lograr un mejor balance del uso de First, Second y Third Party Data

Episode metadata supplied by the publisher feed · Published Mar 12, 2021

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EP 24: E-Planning y la publicidad programática

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