Ep-24 From B2C to B2B, a borderless marketing journey

In this conversation, Kunal Mehta shares his journey from B2C to B2B marketing, discussing the significant mindset shifts required for this transition. He emphasizes the importance of emotional storytelling in B2B marketing, debunking common misconceptions that B2B audiences only seek functional information. Kunal also highlights the role of employee-generated content in building trust and the necessity of understanding diverse customer landscapes in B2B. He offers insights into crafting an international career, the importance of effective communication in global roles, and how marketers can adapt to the evolving landscape, especially with the influence of Gen Z. Finally, he provides valuable advice for aspiring marketers, including recommended resources for continuous learning.