Ep 24 - From Google to AI: The New Rules of Brand Reputation

What this episode covers

If you’ve ever wondered what AI is saying about your company, or why it matters more than you think, this episode will change how you see your brand.In this episode of Scale Without Chaos, Samantha Riel is joined by Sam Michelson, CEO of Five Blocks, to break down how brand reputation is evolving in real time.Search is no longer just Google results. AI tools like ChatGPT, Gemini, and Perplexity are now shaping how customers, candidates, and partners understand your business, and most companies have no idea what those systems are actually saying.In this conversation, they cover:How AI search is completely different from GoogleThe new influencers are LLMs, not peopleWhy your brand narrative is now influenced by multiple AI modelsThe hidden role Wikipedia plays in AI-generated answersHow companies can track and shape their reputation across AI platformsReal examples of how small changes can dramatically shift perceptionFrom Wikipedia strategy to AI-driven reputation tracking, this conversation breaks down what’s actually happening behind the scenes and what leaders need to do now to stay in control of their narrative.This episode is a must-watch for leaders who want to stay ahead of how their brand is being interpreted, not just presented.

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