Ep. 24 How Google Ads is Wasting Your Money, and a Canva Snack!

Hello and welcome to Episode 24 of UnAccountable! This episode, we are focused on marketing, AI, impairment, and more! As always, we have your hosts: Tyler “Margin Maverick” Otto from Specialty Bookkeepers & Tax, which specializes in serving medium to large businesses in the glamourous Hospitality and Service industries. Jeremy “Journal Juggler (NOT Jiggalo)” Van Groll from Nonprofit Bookkeeping, championing the noble cause of Nonprofits with his accounting expertise. PLUS, we are blessed by the presence of GA4 Genius, Daniel Martin, who shares some tips on the labyrinth that is marketing in the digital age. For In Da News, Wisconsin wins again with a big AI investment and the IRS is cutting PTIN fees. It’s time for Fast Figures and Daniel is in the hot seat. How will our Fast Figures rookie do with these trivia questions answered with numerical answers? For halftime on App Snack, we are discussing Canva, a design platform that is user-friendly and gives you the tools to create everything from print to digital. Next, it’s Ad-counting Time! Can Tyler match up the tagline to some of the big accounting firms? Who or what is Intellectually Impaired? Jeremy spins some tales of impairment valuation for Tyler to solve. Announcing the Winner of the Week: Aspiring Accountants Now, the Loser of the Week: “Bitcoin Jesus” Thanks for tuning in! We’ll see you in a fortnight for our next episode.  For more accounting podcasting entertainment, news, and tips, subscribe to UnAccountable. Like what you've been hearing? Leave us a review on Apple Podcasts, Podchaser, or wherever you listen to your podcasts! You can find us at Unaccountable.co and our Facebook group. Let us know what you want to hear us talk about!