Ep. 24 - How She Made a Beauty Brand That People Trust | Melissa Langberg

How do you go from working in a tiny 200 sq ft boutique…To building one of the most trusted clean skincare destinations in the Southwest?In this episode, Dr. James Adkins sits down withMelissa Langberg, founder of Citrine Natural Beauty Bar, to uncover the real story behind clean beauty, greenwashing in the industry, and what it really takes to grow a purpose-driven business—while raising a family.We dive into:✅ The truth about “clean beauty” and hormone-disrupting chemicals✅ How Melissa built her loyal community (before it was trendy)✅ Why most skincare products aren’t as safe as they claim✅ Balancing motherhood and entrepreneurship✅ The emotional toll of postpartum anxiety—and how skincare became her anchor✅ The myth of preservatives and shelf life in natural products✅ How to transition into non-toxic living without overwhelmThis episode isn’t just for skincare fans.It’s for anyone building something that matters—especially if you’ve ever wondered how to stay grounded while scaling a business.