Ep 24. How to tell stories even about crypto! with Aram Mughalyan

Sometimes you meet someone on LinkedIn, become genuine friends, talk for years… and then realize you’ve never actually met in real life. That’s exactly the case with Aram Mughalyan and me.We first connected through a shared love of running, resilience through injury, and a lot of back-and-forth conversations over the years. What makes this episode especially fun is that I’ve been very open about my skepticism of crypto, and Aram has patiently (and intelligently) helped me see how the space has evolved.In this conversation, we dig into how Web3 and crypto are moving from “degen culture” toward institutional adoption, why storytelling matters more than technology, and how LinkedIn has become one of the most powerful platforms for building real business in B2B. Aram shares how he intentionally chose LinkedIn over X, how he reframed the crypto narrative to speak the language of institutions, and why authenticity, not hype, is what actually converts.We also get into content, sales, mindset shifts, and why it’s far less cringe to share your thinking publicly than to spam cold DMs.This was one of those conversations that feels like a masterclass wrapped in a friendly catch-up. I think you’ll enjoy it as much as I did.Tune in and let me know what resonated.