Ep. 24: Joe Pulizzi - MA in Rhetoric Turned Content Marketing Leader & Serial Entrepreneur

Before Joe founded and sold Content Marketing Institute, wrote six books, and returned to entrepreneurship with The Tilt, he exemplified the liberal arts stereotype: a master’s in hand and uncertainty ahead.  After earning his MA, Joe decided against a PhD and opted instead to find work in internal communications. But that plan hit a snag when hiring managers balked at his lack of experience. He turned to temping, and six months later landed a full-time role that blossomed into a career in marketing and communications. Joe’s known for positive attitude, lifelong learning, and commitment to goal setting (and achievement). Those traits helped him reach a VP spot in the media industry and then pivot to build two successful, education-focused companies.  And, of course, Joe’s grad school days spent mastering the art of ethical persuasion, coupled with exploring his passions and strengths while a student, played no small role in his career achievements. Joe’s Books & Other Resources The Will to Die, Joe’s debut mystery and thriller novelContent Inc. Epic Content MarketingKilling Marketing, co-written with Robert Rose Content Inc. podcastThis Old Marketing podcast with co-host Robert RoseWhere to find Joe & The Tilt@JoePulizzi on Twitter, LinkedIn, Instagram, and Facebook  thetilt.comCheck out more from The Work SeminarVisit theworkseminar.com or find @TheWorkSeminar on social media. Sign up for The Work Seminar newsletter to receive updates straight to your inbox.Support the show