Ep. 24 - LinkedIn Audience Building: Targeting, Engagement, and Content Strategy for Effective Marketing

LinkedIn Audience Building: Targeting, Engagement, and Content Strategy for Effective Marketing.In this episode of "Giraffes Don't Eat Steak," hosts Alex and Erica share their experiences with building audiences on LinkedIn. They discuss the importance of understanding your target audience, adding relevant connections and consistently posting engaging content. They also provide valuable insights into using Sales Navigator, leveraging new role notifications, and maintaining a positive LinkedIn profile. Join them for an engaging discussion packed with practical tips and strategies for growing your audience on LinkedIn.00:00 Reveal podcast location and purpose to listeners.04:24 Importance of quality over quantity in audience.07:56 Focusing on ideal clients and complementary connections.10:36 Start with 5 a day, build momentum.15:56 Build relevant connections, start small, post consistently.17:34 Confusion over loss of followers due to inactivity.20:37 Delete unaccepted invitations monthly to maintain clarity.marketing stories, tips, business success, target market, social media, LinkedIn, audience growth, influencer model, follower engagement, sales navigator, content strategy, connections, algorithm, LinkedIn posting, company profile, business insights.Connect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast