Ep 24 | Mediacast: Gaurav Sharma, CMO of Campus Activewear, on building a Bharat brand for India’s youth

Send us Fan MailIn this, the 24th episode of Mediacast, host Pavan R Chawla -- also Founder-Editor of Mediabrief.com. -- speaks with Gaurav Sharma, Chief Marketing Officer of Campus Activewear Ltd, one of India’s largest sports and athleisure footwear brands.An accomplished and respected young marketing veteran, Gaurav shares sharp insights into how India’s activewear and street casual ecosystem is evolving—driven by youth aspiration, cultural confidence, and a fast-maturing consumer who is moving from a replacement-buying mindset to a repertoire mindset.The conversation explores how Campus, as a proud Brand from Bharat, stays deeply relevant through world-class quality, trend-led design, sharp storytelling, always-on engagement, and Bharat-led pricing that enables meaningful accessibility at scale.Gaurav also reflects on trust, reputation, leadership learning, authenticity, the evolving role of creators, and what truly matters to young India today—not just as consumers, but as people.This episode blends brand thinking, cultural understanding, consumer insight, and business clarity—grounded in real India, real consumers, and responsible brand leadership. Listen to this chat with Gaurav Sharma, Chief Marketing Officer, Campus Activewear Ltd, for rich, thought-provoking perspectives on youth culture, modern marketing, cultural resonance, trust, brand purpose, and what it truly takes to build an Indian brand that millions relate to. Campus. Solid. Category-inspiring.Mediacast is a podcast series by Mediabrief.com, featuring conversations with leaders shaping media, marketing, brands, and business in India.🎧 Available on Apple Podcasts, Spotify, Amazon Music, and all major podcast platforms. We have two podcast series: MediaCast,  and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:First, follow us on Facebook,  Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.Subscribe to the podcast - Apple Podcasts / Spotify / Amazon Prime.Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. Thanks for your time.