Ep 24: The 30-Minute Website Audit Every Multifamily Team Should Run

Most property websites don't need a full redesign—they need a quick, strategic audit. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down a simple, repeatable 30-minute website audit every multifamily team should run to stop losing leads, fix hidden conversion killers, and improve the renter experience fast. This isn't a "does it look pretty?" conversation. It's a nuts-and-bolts checklist that helps you validate what matters most: lead capture, tracking, accuracy, and usability. You'll learn: Why a 30-minute website audit can prevent lost leads and wasted spend The 3 must-haves: call, schedule/contact, and view accurate pricing/availability How to test phone + form tracking (and confirm leads hit your CRM) The most common conversion killers: broken buttons, wrong info, dead links Why office hours, address pins, and social links need regular checks How outdated specials create confusion and hurt trust What to verify on floor plans + pricing (availability, layouts, waitlists) How to spot weak homepage messaging using the "billboard test" What to check on interactive maps (neighborhood + unit maps) Extra misses: fees, pet policy, e-brochures, thank-you pages, testimonials To suggest a topic, get in touch! For more multifamily marketing help, connect with us at Resident360. Drop Us a Review If You Enjoyed the Episode!