Ep 24 | The No Sweat Intro - Better than free

If I walked into your gym, how would I be introduced to your programs? Perhaps you'd ask my about my goals, weight loss, or strength gain. Perhaps you'd tell me about how I can come for a week free or get my first month for $29. But, what then? Today's episode is all about setting the stage for long-term success from the moment an athlete steps foot in your gym. We set the stage by focusing on Bright Spots - What are you doing exceptionally well today? From Bright Spots, we move on to feelings of success; of primary motivators. We know that primary motivators - family, career, relationships - are a much stronger bond than a faster Fran time or tighter midsection. Moving to this introductory session can seem daunting. Trust me, I've been there. When everyone else is giving away their services for free, how can I compete? You can compete by being better. By identifying the heart of an athlete's motivation & Bright Spots, you're offering something much better than free.