EPISODE · Nov 26, 2025 · 52 MIN
Ep. 24 Triathlete to Entrepreneur Finding Your Why with Palermo’s Marco Traina
from Where She Builds · host Anna and Shandi
He’s the face of Beet Community Coliving in Palermo, Italy, but we get to know the vegan triathlete and entrepreneur behind it all, Marco Traina. He started in the fashion world, then a Master’s project led him to create a community that blends international connection and travel sustainability with a refined purpose. This episode explores how he finds his why in this new chapter of entrepreneurship.Marco's InstagramBeetroot InstagramBeet Community InstagramBeetroot ConsultingMarco's Linkedin---Join Coach Shandi's 6-Week Program---00:00 Intro00:43 Chitty Chat19:24 Welcome Marco Traina20:58 Marco's Early Life and Fashion Career25:15 The Transition to Entrepreneurship26:02 Triathlons31:29 The Mindset of an Extreme Athlete33:27 Sports and Business: A Synergy34:21 Shandi's 6 Week Program34:46 Current Focus and Future Goals36:58 Being Vegan42:45 Travel Experiences and Insights47:20 Misconceptions About Marco49:44 Exciting Projects Ahead51:21 Outro
What this episode covers
He’s the face of Beet Community Coliving in Palermo, Italy, but we get to know the vegan triathlete and entrepreneur behind it all, Marco Traina. He started in the fashion world, then a Master’s project led him to create a community that blends international connection and travel sustainability with a refined purpose. This episode explores how he finds his why in this new chapter of entrepreneurship.Marco's InstagramBeetroot InstagramBeet Community InstagramBeetroot ConsultingMarco's Linkedin---Join Coach Shandi's 6-Week Program---00:00 Intro00:43 Chitty Chat19:24 Welcome Marco Traina20:58 Marco's Early Life and Fashion Career25:15 The Transition to Entrepreneurship26:02 Triathlons31:29 The Mindset of an Extreme Athlete33:27 Sports and Business: A Synergy34:21 Shandi's 6 Week Program34:46 Current Focus and Future Goals36:58 Being Vegan42:45 Travel Experiences and Insights47:20 Misconceptions About Marco49:44 Exciting Projects Ahead51:21 Outro
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Ep. 24 Triathlete to Entrepreneur Finding Your Why with Palermo’s Marco Traina
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