EP 240: CREATING STORES THAT SELL WITH KATE KAUFFMAN

Kate Kauffman is the owner of Grease & Glitter Studio, a Vermont-based creative design studio serving retailers throughout New England and beyond. She specializes in visual merchandising, store flow and layout optimization, and striking window displays. Drawing on more than 10 years of industry experience with brands like Anthropologie and West Elm, Kate helps independent retailers elevate their customer experience, increase foot traffic, and drive sales.In this episode, Kate shares how her years at Anthropologie and West Elm shaped her approach to merchandising, storytelling, and customer flow. Michelle and Kate dive into the psychology behind store layouts, visual merchandising strategies for independent retailers, creating impactful displays on a budget, and why merchandising is so much more than making a store “look pretty.” They also discuss the future of merchandising, retail creativity, and the importance of building memorable shopping experiences that keep customers engaged and shopping longer. What’s Inside:How visual merchandising and customer flow directly impact sales Creative ways to build impactful displays without huge budgets Lessons from Anthropologie and West Elm that independent retailers can use todayMentioned In This Episode:Grease & Glitter on InstagramGrease & Glitter on WebsiteGrease & Glitter on FacebookSupport the show