Ep. 240 - What Does it Mean to be an Evidence-based Coach? (feat Cliff Wilson)

The Iron Culture alumni tour continues with the four year anniversary of the last appearance of Cliff Wilson, who returns to Iron Culture after another four years in the trenches to share his perspectives on coaching. Simply put, Cliff probably has the most impressive coaching resume of any physique coach in the game. Most interestingly, he sees himself as an evidence-based coach. But that's not necessarily a win for #science, if anything, it's a wake up call for people to have a better understanding of what it actually means to blend experience, scientific findings and individual differences together into the art of effective coaching. Join us as we sit down to discuss the topic with one of the most decorated coaches in the game. 00:00 Introduction: the return of Omar Isuf to YouTube Science vs Broscience: What Will Actually Build More Muscle!? https://www.youtube.com/watch?v=zHmceMSIrxg  05:42 Welcoming Cliff (and his polo) back to Iron Culture Iron Culture Ep. 36- How To Look Your Absolute Best: Peaking https://www.youtube.com/watch?v=YShi00QoSTY 12:16 Science vs broscience 19:43 Having an ego and changing your position 24:30 Cliff's communication strategies with clients 36:25 Navigating the psychology of people who compete in physique sport 44:10 Cliff's coaching journey and success 52:02 The evidence-based coach, and anecdotal and scientific evidence 1:13:30 Being wrong, the limitations of science, and retrospective framing  1:17:44 Closing out and driving forward the sport of bodybuilding Where to find Cliff Instagram @cwteamwilson https://www.instagram.com/cwteamwilson/?hl=en Team Wilson https://www.teamwilsonbb.com/ Unrivaled Coaching https://www.unrivaledcoach.com/