Ep. 240 | Who Is Your Ideal Client in Your Photography Business?

It's no secret that I've been deemed the 'niche police' in the photography industry, but for good reason! Is it really necessary to have a niche and an ideal client in your photography business? In today's episode, find out why I believe nailing your niche and identifying your ideal client are crucial to the success and longevity of your photography business.Highlights of today's episode:Why does a niche matter to photographers?The problem with not choosing a nichethe key to standing out in your saturated marketWhat is an ideal client?Knowing your ideal client makes marketing so much easierFree Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbwMarket Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membershipFully Booked Method —  Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients  👉 brookejefferson.com/fullybooked