Ep 241 | Embracing Technology with Colin Sanburg

Technology can help your streamline so many things in your organization. This can include marketing communications, internal systems, donor stewardship and on and on.  Getting everyone on board with new technology is the more difficult part. Learn ways to better communicate the need for new tech as well as how to embrace it in this episode. What you'll learn: → why change is good. → ways to make decision making easier. → how to encourage your team to actually use the tech you have. → getting more buy in from your leadership on new tech tools. → testing to find what works. → reaching out to platforms to understand where they're headed. Want to skip ahead? Here are key takeaways: [5:01] Change can be scary, but if we think about it as an opportunity instead can help with your mindset. Don't avoid the technology – you can't outrun it. Instead, think about all the ways it can provide opportunities. Start with the end goal in mind, or the problem you need to solve, then start researching. Don't worry so much about the how, just about how it can help you with efficiency. [9:52] Do a time study to figure out where people are spending their time. This can help you bring up tasks that people could be automating or highlight areas where your tech can support them. It can also help you address roadblocks for people in why they aren't using it. [13:40] When prepping to pitch a new tech solutions, come at it from multiple viewpoints. Be able to communicate the ROI to your executives or CSuite. Understand the objections of your team members so you can have solutions for those. Ensure you've connected with other team members to understand the impact. [17:50] Don't feel rushed to pick a solution. Build in time to test 2-3 different solutions. This will ensure that the actual platform will truly work for your organization and the members of your team.  [23:09] Pricing isn't everything – remember to connect with the platforms. Ask them where they are in their development and what features they're planning on releasing in the near and distant future. You can also negotiate pricing. Don't forget to ask about nonprofit pricing. Colin Sanburg Colin started at 21 in a family business and quickly realized the business was a financial house of cards. Over several ugly years, he developed a passion for solving those profitability and cash flow problems and later scaled that business as owner and CEO. He reinvested profits from that first business to buy several other businesses and real estate. Along the way, Colin realized that no middle market or large business survives without mastering its finances, yet very few small business owners are financially focused. That realization led him to study every small business finance book he could find, complete several small business finance courses, including Strategic Finance at Harvard, and earn his Executive MBA from The University of Texas at Dallas. Colin's passion for connecting with and helping other entrepreneurs came from starting several mastermind groups and spending hundreds of sessions giving advice and support. Through it all, he became the go-to person in his circles for financial strategy and advice. Learn more at https://finelevate.com  Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours