Ep 243 | Assam Matcha Debuts | Caffeine Labels Favor Tea | Jasmine Harvest at Risk

Assam Enters Commercial Matcha Production | Caffeine Labels Could Work in Tea’s Favor | Floods Threaten the World’s Largest Jasmine Harvest | Newsmaker - Luong “Flowing River” Shen, Co-founder of Drishti HousePLUS | When Tea Becomes More Than a Product: Building Ritual, Community, and Trust Without Losing AuthenticityTea is often described in terms of origin, cultivar, elevation, and craft—but another dimension is harder to quantify and increasingly central to how people engage with tea today: presence.Across the specialty market, we are seeing a shift. Not just toward better tea, but toward more intentional ways of experiencing it - spaces designed for slowing down, for attention, for connection. The language of ritual and mindfulness is everywhere. But that raises a critical question for the industry: what is real, and what is simply being repackaged?Today's guest operates directly inside that tension.Flowing River - also known as Luong Shen - is a poet, ceremonialist, and co-founder of Drishti House in Santa Barbara, Calif. It is a space built not around consumption, but around shared presence, where tea becomes a medium for conversation, reflection, and community.He is also the author of The Flowing River, a collection written over a decade-long personal journey that traces grief, identity, and ultimately, surrender.In this conversation, we explore what it means to build a tea practice - not just a tea brand. Where the line between authenticity and performance sits. And what, if anything, from ceremonial tea culture can translate into a viable, modern business model?| Podlink signup: https://pod.link/1549975153Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy