Ep 243 | How to Engage with your Monthly Donors at Scale

Building value into your monthly giving program is so important. It helps to create a deeper connection and build community. This helps your donors stick around longer, and hopefully increase their gifts over time. Managing the stewardship of these donors can be overwhelming. Learn some ways you can automate, personalize, and manage your monthly giving program with ease. What you'll learn: → why over communication doesn't lead to donors leaving. → how you can add value without adding more work as your membership grows. → get personal with your automations Want to skip ahead? Here are key takeaways: [2:56] Don't stress when people stop giving monthly. It happens, but it doesn't mean that you shouldn't communicate. Have a conversation and thank them for what they've done so far and the impact it's made. Create an open opportunity to learn why so you can "fix it", follow up in the future, or understand how you can do better to retain current and future donors. [7:03] Monthly newsletters with sneak peeks and VIP access. This is a great perk that gives members a behind the scenes peek at what's coming. Make them feel like a VIP with special impact stories just for them, early access to events or contents, etc. [7:38] Automate handwritten cards with tools like Handwrytten. By connecting it to your CRM you can trigger handwritten cards automatically when milestones or criteria are met. [10:17] Build tiers into your program to maximize your time. Phone calls are so important, but can take a lot of time. Create levels of monthly giving to line out when they'll get calls. For example, maybe it's after they've been giving for 3 months. Resources Handwrytten Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours