EP 244: BUILDING A BOUTIQUE THAT BREAKS THE RULES WITH EMILY BROOKER

Emily Brooker is the creative director and owner of Esme and Elodie, a women's and plus size boutique in Renton, Washington. Esme and Elodie is known for being size inclusive, sex positive and humor filled. Emily guides her vision of social entrepreneurship and the modern woman into a community focused retail space.In this episode, Emily shares how she built a thriving boutique by doing things differently. From creating an inclusive shopping experience and staying unapologetically authentic online to balancing entrepreneurship with motherhood, she opens up about the realities of running a modern retail business and why putting people before sales has been the key to her success.What's Inside:Building an authentic, inclusive brand that customers genuinely connect withCreating thoughtful retail experiences that put people firstGrowing a successful business while balancing motherhood, leadership, and entrepreneurshipEsme & Elodie WebsiteInstagramTiktokSupport the show