Ep 244 | Getting Started with Funnels with Mikael Dia

Funnels aren't just for sales teams. They are a way to understand how people become donors so you can get more of them! Funnels can help you create better donor and customer experiences while automating many of the actions. Learn how to set up a funnel, how to test and what to know before you get started. 

What you'll learn:

→ funnels can include offline and online activities.
→ how to get started with creating one.
→ mistakes people make with their funnels.
→ why the data should be around the people, not just the numbers.

Want to skip ahead? Here are key takeaways:

[7:17] At their core, funnels help you organize your content so that it hits the ideal customer with the right information at the right time to simplify their buying decision. It's more about crafting a great journey that allows you to build trust and guide them. This is opposed to you throwing everything you have out there and assuming people will know how they can best engage and support your organization.
[13:00] Three core things every funnel needs: a way for people to convert, ability to capture their contact information, and a plan to nurture them. Thinking about all of these elements at the beginning ensures you have a way to turn first-time donors and customers into repeat customers and donors.
[20:47] Understand who you're talking to. Get to know their pain points and what they care about. That way you know that your messaging and efforts are going to be worthwhile. It also ensures you craft your funnels around people, and not just the value of the transaction (or lack thereof).

Resources

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Microsoft Clarity