Ep 244: How the 'Rags to Riches' Story Doesn't Always Serve Your Business

The Cinderella 'Rags to Riches' story, a copy strategy suggested by many online gurus, does NOT serve your business or your clients. In this episode I'm joined by Strategist + Copywriter Kristen Westcott. Kristen helps online coaches, OBMs, and other service providers set priorities, communicate effectively & scale - without overwhelm, providing her clients with a clear vision, compelling copy and a thoughtful strategy that guides their actions.  In this episode, you'll learn: -why the overly-simplistic, formulaic 'rags to riches' story could be hurting your business -how to incorporate this all-important aspect of your story will serve your audience (through making a deeper connection) as well as serve you (creating more authority and relatability) -how to know how much detail is 'enough' -how to mine the gold that exists in your background and experience Find out more about Kristen: https://kristenwestcott.com/ Connect with her on LinkedIn: https://www.linkedin.com/in/kristenwestcott/   >> Looking for 4 Unapologetically Ambitious Female Christian Founders, Committed to DOUBLING their Revenue in 2022! The doors to the Joyful Scaling Mastermind are OPEN (for a limited time only) Only in its 2nd month, average monthly revenues for ladies inside exceeded $32K! >> Learn more: https://bit.ly/JoyfulScalingConsult