EP 245: Wholesale Isn't Dead, It’s Revitalizing Growth

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!The traditional wholesale model isn't dying—it's evolving into something far more strategic and profitable than many executives realize. The widespread belief that direct-to-consumer channels automatically deliver superior margins is a myth. Successful brands are leveraging sophisticated wholesale partnerships to achieve sustainable growth and profits. Join Shelley and Liza Amlani, Founder of Retail Strategy Group and co-author of The Whole Sale in a revealing myth-busting conversation. They explore strategic developments in luxury retail distribution, including high-end brands partnering with warehouse clubs. They also discuss how major retail consolidations are reshaping merchandising strategies and assortment planning. Learn how forward-thinking leaders are discovering that the future belongs to brands that master collaborative wholesale strategies rather than abandoning them entirely. For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.