Ep. 246 - Kevin Evers - On the Strategic Genius of Taylor Swift

This episode is a fun one – and covers a topic we most certainly have not covered before:  the strategic decision-making of Taylor Swift, the most famous pop singer in the world. Taylor Swift may recognised as a pop star, but as you'll hear, her decision-making is pure punk rock. My guest today is Kevin Evers, who wrote as a senior editor at The Harvard Business Review and the author of There's Nothing Like This - The Strategic Genius of Taylor Swift. Kevin breaks down exactly why Taylor has been able to scale her success, why she's been able to reinvent herself time and again, and how she's been able to both manage disruption and be a driving force herself. We'll hear all about that, as well as Taylor's authenticity, her relationship with her fans, and the way in which she makes decisions. Whether or not you're a Swiftie, this one is a fun and fascinating conversation. Show notes: There's Nothing Like This - The Strategic Genius of Taylor Swift - https://www.nothinglikethisbook.com/ Kevin on LinkedIn - https://www.linkedin.com/in/kevin-evers1/ Taylor Swift's discography Olivia Rodrigo Billie Eilish LeAnn Rimes' impact on Taylor Swift Newton's laws of motion (and 3rd law) Max Martin Nathan Chapman Drake-Kendrick Lamar Feud Scott Borchetta Prince's contractual disputes _ _ _ _ _ _ Learn more about The Decision-Making Studio: https://thedecisionmaking.studio/ All our podcast episodes are here: https://thedecisionmaking.studio/podcast  Our latest newsletter: https://us19.campaign-archive.com/?u=f19fc74942b40b513cf66af32&id=cbd8d34efe Get in touch: https://thedecisionmaking.studio/contact-us