EP 246: The Retail Marketing Test: AI or Human?

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!Special Guest: Greg Licciardi, Vice President of Sponsorships and Partner Programs at the Association of National Advertisers; Adjunct Professor of Marketing at Fordham and Seton Hall Universities.  AI may replace some marketing functions as a more precise, cost-efficient way to reach and retain customers. The challenge is to match AI’s efficiency with the fundamental human connections that drive long-term brand value and loyalty. Join Shelley and Greg Licciardi, Vice President of Sponsorships and Partner Programs at the Association of National Advertisers, as they explore how successful brands are balancing hyper-personalization with authentic human connection. The CMO challenge isn't keeping pace with AI's velocity, it's staying strategically relevant for customers distracted by marketplace noise.For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.