Ep 247 | Roadmap for Setting Up your Email Marketing

Email is an important element of your marketing. So where do you get started? And from there, where do you expand? Consistency is important so building slowly over time is important. That way you can ensure that you're adding thoughtful communications that help guide your readers to a conversion and that they're getting the messages they need for their interests at the right time. What you'll learn: → growing past a general newsletter. → crafting communication just for your donors. → setting up your promotional emails. → ways LinkedIn can support your community. Want to skip ahead? Here are key takeaways: [2:57] Start with your general newsletter. This can go to your full email list when you first get started. It includes general information, impact stories, and adds value to your audience. Take it to the next step by segmenting this email based off of your audiences' interest. [8:45] Create emails specifically for your donors. Messaging for your donors is a bit different then that of your community. Create separate emails that speak to their own motivations for engaging with your audience. [11:35] Give your monthly donors the VIP treatment. Exclusivity is a great way to keep monthly donors coming back for more. Creating emails that are just for your monthly donors can help you connect with them more and makes them feel special. [16:17] Leverage email for your promotions. During this time your general email newsletters stop. Being thoughtful of who you're sending your promotional emails to can go a long way. Be thoughtful and proactive so you can pull the right lists of peoples for the right events and campaigns. Resources Digital Marketing Therapy Episodes all about Email Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click  Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours