Ep 248 Randy Crabtree on Finding Your Niche and Growth with Specialization

Randy Crabtree is the co-Founder of Tri-Merit Specialty Tax, Host of the Unique CPA Podcast and Bridging the Gap Conference, Keynote Speaker, and listed among the Top 100 Most Influential in Accounting. Growth through generalization vs growth through specialization is a common decision tree we get stuck in. Randy shares great, practical insights on how developing a niche has been the most profitable and most valuable way to achieve many of the metrics. Most importantly, how to lead with customer value and use your specialization to delight your customer community. Thanks for a great returning chat, Randy!  The DiscoPosse Podcast is made possible thanks to GTM Delta.