Ep 249 | Email Strategies for NonProfits with Limited Resources with Andriy Boychuk

With a smaller team it can feel hard to know what to prioritize when it comes to marketing. It may feel like you need (or should) do it all. Email is a powerful tool in your marketing toolbox. That doesn't mean you have to do it all at once. Instead, start with the goals and priorities in mind and build over time. Trust me, you'll never regret having an email list of donors and potential donors you can connect with. What you'll learn: → when and how to prioritize email marketing. → power of adding value and lead magnets. → how often to send emails. → ways to repurpose social media in your emails. Want to skip ahead? Here are key takeaways: [4:52] It's all about doing what you need to do to raise money. This could be prioritizing personal interactions over digital strategies if that's not your skillset. Then, as your resources expand, so can your marketing strategy. The strategies should focus on acquisition. [6:08] Encourage people to get on your email list by adding value. This is most commonly created through a lead magnet. It gives them immediate value and also helps you get their information. Don't forget to have a nurture sequence as a follow-up to continue adding value. [17:04] Send your general newsletters weekly. This keeps you top of mind and allows you to share your mission more often. If you're strugling with what to put in your emails, repurpose the content you already have. Take high performing social media posts and put them in your emails. Andriy Boychuk Founder & CEO, Flowium Learn more at: https://flowium.com  Follow on Instagram @andriyboychuk  Watch on YouTube @Flowium Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours