Ep #249: Navigate From Commissions To Fees and Gain Control – with Cheryl Perez

Have you finally “had it” with commission compression, but don’t have a clue about how to escape the commission boa constrictor and move toward a fee-based or hybrid practice model? Cheryl Perez, President of BIG-HR, shares her agency’s journey and offers specific advice about what KPIs to watch, how to value what you provide to clients and how to gain a competitive advantage in the process.What You’ll Learn From this Episode:How ACA was the catalyst for change in Cheryl’s agency.How to begin the evaluative process.Can you add Fee-For-Service components over time, or do you need to jump in the deep end of the pool?How do you monetize stuff you are currently giving away for free?What KPIs matter and how they can inform your business decisions.