Ep. 25 - Filling the Funnel: How Krowd is Powering Customer Acquisition and Seamless Engagement for Restaurants

In this episode, hosts Grant Evans and Justin Hanna are joined by Omar Rafii, CEO & Co-Founder of Krowd, and Jonny Fox, Partnerships Director of Krowd, to explore how loyalty is being reimagined at the intersection of fintech, payments, and hospitality.The conversation traces Krowd’s origin story, the challenges of modernising loyalty in financial services, and why traditional rewards programs are increasingly failing to reflect real customer behaviour. Omar and Jonny unpack how partnerships between banks, fintechs, and merchants are unlocking new models for engagement and growth.The episode also introduces Krowd’s latest product launch — Dynamik Rewards & Loyalty — an industry-first platform that enables real-time, frictionless rewards at the point of payment, delivering richer data for merchants and more seamless experiences for consumers.Looking ahead, the group discusses where loyalty is heading next, how embedded finance is reshaping customer engagement, and what financial institutions must do to move beyond outdated reward structures.Plus, Omar and Jonny step up for The Payments Shed’s legendary Shelf of Shame — to nominate what they’d banish forever from fintech, payments, or business.***The Payments Shed Podcast is sponsored by TAMI AI.TAMI AI is the market intelligence and lead generation platform built for sales and marketing teams who want precision, not guesswork. TAMI helps businesses identify their best-fit prospects, gain deep market insights, and boost revenue growth, and it has become the go-to solution for the payments and fintech industries.⁠⁠⁠⁠⁠⁠⁠https://tami.ai/⁠⁠⁠⁠⁠⁠⁠***The Payments Shed Podcast is supported by PCN.PCN is a boutique recruitment agency rooted in Amsterdam, driven by a singular mission: connecting top talent with industry leaders. PCN specialises in five core pillars — Fintech, Cybersecurity, SaaS, E-Commerce, and Salesforce — backed by a global network across borders.⁠⁠⁠⁠⁠⁠⁠https://teampcn.com/⁠⁠⁠⁠⁠⁠⁠***Disclaimer. Any views or opinions referenced in this podcast episode are our own, or those of our respective guests, and they do not represent any views, opinions, or statements from our respective employers, or those of our guests. Additionally, any views expressed here are not intended as investment, legal, tax, or financial advice.