(Ep. 25) How Genuine Relationships Are Key for Real Estate Agents' Success with Falisha Rexford

Another episode of The Agent Goldmine is here to give you all the real estate scoop once again. This time we’re going to talk about being a real estate mogul by building genuine relationships with Falisha Rexford of The Rexford Group, a real estate investor, US veteran, and a mother all in one! When it comes to her success, Falisha is all about those neverending connections and relationships with some hand-shaking, moving and grooving, and showing genuine care and all the love. No boring "I'm just a Realtor®" vibes in her area. She approaches her clients like real friends and lets them do the talking. As a female veteran, Falisha shares her unique ways of making it to her real estate success. She's all about authenticity, giving her all, and always showing up. She shares MORE tips for creating engaging social media content, nurturing connections, and effectively managing a team. This episode is not just informative, it's a whole vibe. Get ready for some heartwarming moments, hilarious laughs, and golden nuggets of wisdom. Tune in now! Key Takeaways 00:00:00 How we know Falisha 00:02:47 Having over 100 closings per year 00:04:53 Falisha’s sh*t show moment 00:10:07 How she got into real estate 00:11:49 Importance of personality in RE 00:13:31 Choosing to be ‘magnetic’ 00:15:44 Doubling Down on Clients 00:18:21 Marketing to her niche 00:19:43 Connecting with veterans 00:21:39 Why relationships matter 00:22:55 RE Social Media Strategy 00:25:11 Consistency in social media 00:28:24 Ebb and flow in posting 00:30:23 Keeping and leveraging tasks 00:31:40 Collaboration with an assistant 00:34:41 Batch recording process 00:36:28 Her recording locations 00:39:12 Hiring process and progress 00:40:43 How to know the right hire 00:43:21 Thoughts on virtual assistants 00:44:35 Team Organization 00:46:58 Why they have weekly meetings 00:49:57 Air Force Connections 00:53:02 What’s an Honorary Commander 00:56:38 Tips on how to reach out 01:00:08 What her next years look like 01:03:31 Falisha’s GOLDEN NUGGET 01:08:44 Her team’s supportive partnership 01:10:27 Importance of being different 01:12:03 Lifestyle, Legacy, Philanthropy 01:14:35 Best way to contact Falisha 01:16:23 Planned events for the year 01:17:12 Favorite app for tracking leads Snag the Golden Nuggets from this episode! https://www.theagentgoldmine.com/ Be a bro, share the show + hit us with a 5-star review! https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343  https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1   Hang with Us! Ali’s IG: https://www.instagram.com/Ali_The_Agent/    Shelby’s IG: https://www.instagram.com/TheShelbyShow__/  Connect with Falisha https://www.instagram.com/Falisha_Rexford/ https://www.youtube.com/channel/UCV2Mhcu5ee-B6ISTQBkLGFg https://www.therexfordgrouplv.com/team/falisha-rexford Resources and Links Monday https://monday.com/ David Green's Mastermind https://www.davidgreenemastermind.com/home Ryan Pine's Wealthy Investor Event https://www.wealthyinvestor.com/