Ep 25: ICYMI: AI, SMEs, and the 2025 Content Shift (Mini episode)

INTRO:Quantity-for-quality is the name of the game in 2025. In this snack-size minisode, Chelsea and Jo explain why one deeply researched pillar asset every other month (anchored in first-party SME insight, of course) beats four thin blogs a week. You’ll learn where AI supercharges the workflow (pattern finding, repurposing) and where only human nuance will do.EPISODE HIGHLIGHTS: 00:00│Why “publish more” is dead01:30│Information gain is the name of the game03:15│SMEs: Your army of influencers06:09 | Our AI-powered SME interview process08:10 | The right inputs for successful contentCONNECT WITH US:LinkedIn: linkedin.com/company/weidert-group/ Instagram: instagram.com/weidertgroup/ Facebook: facebook.com/weidertgroup X: x.com/WeidertGroup YouTube: youtube.com/@Weidert Website: weidert.com/changeoverpodcast CONNECT WITH OUR HOST AND GUEST:Chelsea Drusch: https://www.linkedin.com/in/chelseadrusch/Jo Phillip: https://www.linkedin.com/in/jo-phillip-writer/Listen now and subscribe to The ChangeOver Podcast on Spotify, Apple, or YouTube Podcasts to stay at the front of the industrial marketing and sales innovation curve.