EP #25: Jenushika Jeyakumaran - Legal Innovator & Recent Grad Who Co-Founded Tech Company Aleri To Make Trial Preparation Easier For Lawyers

Jenushika Jeyakumaran is a recent grad and the co-founder of tech start-up Aleri, which makes trial preparation easier for lawyers.  They initially bootstrapped the company and then got additional funding with a $30K grant from the Accelerator Centre (part of the Jumpstart program), with having a goal of raising more money to accelerate their traction.  She joins Ara to discuss various topics including how she started her own company without getting experience in a start-up, why she refuses to sacrifice her sleep and well-being, her admiration for Gary Vee, and why you need to learn how to tune other people out if their opinions don’t align with your vision.Follow Jenushika - https://www.linkedin.com/in/jen-j/Timestamps00:53 - Ara introduces this week’s guest, Jenushika Jeyakumaran01:36 - Jenushika speaks on her journey in founding Aleri and pursuing it as a full-time endeavour05:33 - How side hustles and GaryVee opened Jenushika’s eyes07:27 - Money being a unit of time, tuning out people’s opinions if they don’t understand your vision09:59 - Aleri’s value proposition, how Jenushika went about securing clients; cold calling, confidence, and more18:31 - Jenushika’s strategy for retaining customers20:37 - Aleri’s competitors?21:46 - How the Aleri team was formed23:10 - Will Aleri continue bootstrapping or begin fundraising moving forward25:56 - Jenushika’s expectations for Aleri for the next 3-5 years26:26 - What motivates Jenushika?28:53 - Why Jenushika felt like she was failing during the pandemic and how she pulled herself out of that slump31:24 - How Jenushika avoids burnout; her dog, going for a walk, socializing, and self-care33:18 - Ara and Jenushika dive deep on the topic of sleep35:28 - Jenushika’s hobbies; food-stops in Toronto, outdoor activities, continuous learning, and family time36:55 - Ara and Jenushika discuss the importance of spending time with family, especially post-quarantine39:33 - Jenushika opens up about her insecurities40:33 - What kind of people do Jenushika and Ara surround themselves with?43:11 - Is Jenushika an introvert or extrovert?47:40 - The impact that the Tamil community has had on Jenushika49:40 - Being inspired by Mindy Kaling, GaryVee, and Darren Hardy51:58 - Piece of advice Jenushika has for her fellow Tamil creators55:07 - Creator Confessions1:06:35 - The Wrap UpIntro MusicProduced And Mixed By:- The Tamil Creator- YanchanWritten By:- Aravinthan Ehamparam- Yanchan Rajmohan Support the show