EP 25 - JIM LONG

Jim Long – Founder & CEO, Heritage Hotels &ResortsLeaders of Enchantment – Episode 25Jim Long is one of New Mexico’s most visionaryentrepreneurs—a 12th-generation New Mexican who has dedicated his life andbusiness to celebrating and elevating the culture, beauty, and spirit of thestate. As Founder and CEO of Heritage Hotels & Resorts, based inAlbuquerque, Long has built a portfolio of iconic properties that blendhospitality, architecture, and authentic storytelling rooted in New Mexico’sdiverse heritage.He acquired his first hotel in 1992 and has sinceowned and operated over forty lodging properties across the U.S. In 2005, heformally launched Heritage Hotels & Resorts with a mission to preserve andadvance New Mexico’s unique cultural identity through design, food, art, andexperience. Today, the Heritage portfolio spans more than 1,200 guest rooms and115,000 square feet of meeting and event space across major markets from Taosto Las Cruces.Long is not just a hotelier—he’s a builder ofbrands, communities, and opportunities. In addition to his hotel ventures, heowns a major share of New Mexico’s Class A office space and has grown localfood and beverage staples like Garduño’s and Keva Juice. He’s also the founderof several companies and charitable foundations that collectively employthousands.A graduate of the University of New Mexico with adegree in Architectural Design, Long’s passion for design, culture, and placeis evident in everything he touches. In 2012, he was appointed an InternationalTrustee of the Prado Museum Foundation in Madrid—one of only six Americans tohold that position—and he has served on numerous cultural and philanthropicboards, including as Past President of the Spanish Colonial Society.From luxury accommodations to exceptional culinaryexperiences, Long’s vision for Heritage Hotels is clear: invest in New Mexico,celebrate its stories, and create unforgettable experiences that inspire bothlocals and visitors alike.Heritage Hotels & Resorts, Inc. embodies theculture, spirit, and traditions of New Mexico.https://www.hhandr.com