Ep. 25 - Legal Advice for Marketing: Consent, Contracts and Avoiding Pitfalls

from Giraffes Don't Eat Steak - for curious marketers who zig when others zag! · host Erica and Alex

Ep. 25 - Legal Advice for Marketing: Consent, Contracts and Avoiding Pitfalls.Welcome to Episode 25 of "Giraffes Don't Eat Steak," where hosts Alex and Erica dive into the world of marketing, contracts, and legal implications. This week, they are joined by commercial and business lawyer, Alex Marks, d for a dive into the importance of obtaining consent for marketing emails, the repercussions of not reading or understanding contracts and the risks of relying on AI for design. Throughout the episode, they share insights on GDPR regulations, business contracts, and personal experiences, highlighting the need for legal advice in various business scenarios. Tune in to learn how businesses can navigate legal hurdles and ensure compliance in their marketing and contractual practices.00:00 Identifying legal and marketing Alex's for discussion.03:49 Consent needed for marketing emails; legal issues.09:32 Consent is important for communication, unsubscribing.11:15 Company fined for unsolicited email marketing. Directors liable.17:05 Emphasize key point, debunk common email myth.18:02 Consent under GDPR needs to be refreshed.22:04 Privacy policies online may not be secure.24:06 Breach potential: copied logos sold as unique.28:51 Clear contracts are essential for avoiding problems.33:07 Assumptions in business should be carefully considered.34:56 Dispute over missing terms costs company millions.38:24 leave a review.GDPR regulations, marketing permission, consent, hard consent, SOC consent, email unsubscribing, unsolicited email marketing, legal advice, compliance, business-to-business marketing, personal data, GDPR marketing permission, refresh consent, privacy policies, cookie policies, AI chatbot, logo copyright, marketing stories, business success, commercial and business lawyer, terms and conditions, business contracts, legal review, obtaining permissions, legal referrals, AI design, legal interpretations, supplier contracts, website terms and conditionsConnect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

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This episode was published on March 27, 2024.

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