Ep. 25: Networking with Influencers

Joe Salemi, former member services and communications manager with the Canadian Nursery Landscape Association (CNLA) and current marketing manager for DynaSCAPE Software.Salemi's experience with CNLA taught him how to develop strategic relationships with key industry influencers, product partners and trade associations. His background and knowledge is extremely broad-based including strategic planning, marketing and advertising, and human resources.Salemi managed CNLA's communications programs, including website, enews publications, member services and advertising sponsorships. He represented the organization at industry trade shows, spoke at conferences and symposiums, and co-ordinated the CNLA National Awards of Landscape Excellence.Salemi shares his wealth of knowledge and experience as he discusses the lessons he's learned throughout his career to help all of you market and grow your business by developing your own strategic alliances within your own network.Salemi's experience with CNLA was very broad-based from managing CNLA's external communications, website, enews, publications, member services and programs, advertising and sponsorship, representing the organization at tradeshows, speaking at conferences and symposiums, and co-ordinating the CNLA National Awards of Landscape Excellence to facilitating strategic planning sessions. Salemi holds a Bachelor of Arts degree from Brock University in St. Catharines, ON where he concentrated on communications studies, marketing, and organization behavior. He received his Post Diploma Certificate in Human Resource Management from Mohawk College of Applied Arts and Technology in Hamilton, ON. Additionally, he completed the Certified Association Executive program through the Canadian Society of Association Executives.