EP 25: Viral Culture – When Attention Becomes Currency

In this episode, Todd and Jo are joined by Hannah, Spaghetti's own Social Media Manager, to talk about what it really takes to stand out when your content isn’t just competing with your competitors - but with everything. From creators and influencers to memes, recipes, and random viral videos, the fight for attention is louder than ever. They break down why the barrier to creating content being so low is both a problem and an opportunity, and why most content misses the mark. The conversation explores the difference between businesses that try to talk to “everyone” versus those that actually understand their audience, and why clarity beats overcomplicating things with tools, trends, and tech. Hannah shares insight into how social media has shifted from pure entertainment to a place people actively search, learn, and make decisions, often before they ever visit a website. They also dig into the blurred line between brands and creators, why constantly “selling” doesn’t work on organic social, and how familiarity and consistency play a bigger role than chasing viral moments. Along the way, the episode leans into the reality of how people actually use social media - from mindless scrolling to falling down algorithm-driven rabbit holes - and what that means for businesses trying to get seen. The takeaway? You don’t need more kit, more polish, or more noise - you just need to say the right thing to the right people, consistently.