EPISODE · Dec 8, 2025 · 12 MIN
EP 25 | When Your Competition Isn’t Your Competition Anymore
from Knowledge to Profit · host Tracy Sherriff
In this episode of the Knowledge to Profit podcast, host Tracy Sheriff discusses the impact of competition on business growth and personal development. Tracy shares her personal journey, revealing how the perceived competition held her back in her business endeavors. She highlights the importance of recognizing that competition is not static and emphasizes building a business based on one's unique expertise and the needs of their audience. Through introspective questions, Tracy encourages listeners to rethink their approach and confidently step into their own lanes. The episode offers practical insights to help course creators and entrepreneurs overcome the fear of competition and focus on their growth and unique value propositions.00:00 Welcome to Knowledge to Profit00:19 Personal Revelation About Competition02:46 Reflecting on Past Competitors04:47 Healthy Awareness vs. Unhealthy Obsession05:38 Owning Your Expertise07:09 Questions to Reflect On09:42 Conclusion and Next StepsIf this episode spoke to you, here's what I'd love you to do:Take a screenshot and share it with one thing that landed and tag me at Tracy Sheriff. Leave a 5 star review. It helps more brilliant experts find this show.Subscribe to the Knowledge to Profit PodcastShare your favourite episodes with a friendKeep in Touch with LaurenIG @laurendesignstudioWebsite - https://www.laurendesignstudio.caBranding Audit - https://www.laurendesignstudio.ca/branding-audit/Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business? Join the Knowledge to Profit Facebook CommunityThank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.Website: tracysherriff.comInstagram: @tracy.sherriffWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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EP 25 | When Your Competition Isn’t Your Competition Anymore
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