Ep. 25 - Why Hitting the Gas on Distribution Almost Never Works

from Startup Confidential · host Dr. James F. Richardson

Send us Fan MailMy favorite punching bag is the 'door count' tribe. Who are these folks? The folks whose primary KPI is I added me a sh*t ton of doors last year. Boo-yah! Really? Yes. These folks do exist. They're generally the same folks whose case study research was limited to 10 unicorn brands, mostly D2C and funded off enormous wealth. In this episode, I explain in somewhat redundant, sermonizing fashion why you must forget this non-KPI. It measures nothing of importance at all. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected]

Episode metadata supplied by the publisher feed · Published Jul 1, 2020

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Ep. 25 - Why Hitting the Gas on Distribution Almost Never Works

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