Ep #250: How To Enable Reference Based Pricing Without Freaking Out Clients and Employees – with Lester Morales

We have had a few guests discussing RBP, but the inevitable comments come down to how to implement it successfully more than how the components work (or occasionally – don’t work). Lester Morales is CEO of Next Impact, and he shares his extensive experience about how to go from “here to there” without the usual client and employee fears.What You’ll Learn From this Episode:Why RBP (done right) matters.Pre or post: that is the question.Are any traditional carriers dabbling with RBP?The critical role of education.Thoughts on changes to SPDs to help bring employees to the table.