EPISODE · Dec 29, 2025 · 4 MIN
Ep. 251 - Price Is Filter - Not Barrier
from Business 300 · host Philip Kulishov
Consider raising your prices. Not arbitrarily. But strategically. Identify the customer segment that values what you do and is willing to pay for it. Then price for them. Yes, you'll lose some customers. That's the point. You're filtering them out. Stop pricing defensively. Start pricing strategically. Filter for quality, not volume. You get what you charge. Price is a filter, not a barrier.
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Ep. 251 - Price Is Filter - Not Barrier
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