EPISODE · May 9, 2026 · 54 MIN
Ep 252: Are You Managing the Market… or Is It Managing You? w/ Abby Greiman
from Working Ranch Radio Show · host Justin Mills
Cattle markets are strong… but are producers truly managing risk, margins, and marketing decisions — or simply reacting to the market around them? This week Abby Greiman of Ever.Ag joins us for a practical conversation on cattle marketing, breakevens, risk management, and why surviving cattle cycles often isn’t about swinging for the fences. We discuss understanding your costs, putting a marketing plan in place, and utilizing tools that can help protect operations when markets eventually turn. #workingranchmagazine #WorkingRanchRadio #ranchlife #ranching #cattle #livestock #beef #cowcalf #cattlemarketing #riskmanagement #cattlemarkets #beefproduction #ranchprofitability #cattleproducers #agriculture #LRP #livestockriskprotection #EverAg #marketingplan #breakevens #cowcalfproducers #agpodcast #ranchmanagement #cattleindustry
What this episode covers
Cattle markets are strong… but are producers truly managing risk, margins, and marketing decisions — or simply reacting to the market around them? This week Abby Greiman of Ever.Ag joins us for a practical conversation on cattle marketing, breakevens, risk management, and why surviving cattle cycles often isn’t about swinging for the fences. We discuss understanding your costs, putting a marketing plan in place, and utilizing tools that can help protect operations when markets eventually turn. #workingranchmagazine #WorkingRanchRadio #ranchlife #ranching #cattle #livestock #beef #cowcalf #cattlemarketing #riskmanagement #cattlemarkets #beefproduction #ranchprofitability #cattleproducers #agriculture #LRP #livestockriskprotection #EverAg #marketingplan #breakevens #cowcalfproducers #agpodcast #ranchmanagement #cattleindustry
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Ep 252: Are You Managing the Market… or Is It Managing You? w/ Abby Greiman
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