Ep 252 Bryan Caplin - The Science of Selling Compliance and How Thoropass is Breaking Barriers

Welcome to an episode of the DiscoPosse Podcast, where we explore the complex topic of compliance and technology with Bryan Caplin, Chief Revenue Officer of Thoropass. Bryan discusses his 25-year journey in sales and sales leadership roles, detailing his experiences from CEB (now a part of Gartner), Axiom Law, up to his new role at  Thoropass. Learn about the evolving compliance industry and the shift in focus to SOC 2 compliance for early-stage companies. Bryan talks about the importance of compliance automation, the changing buyer personas as companies grow, and how Thoropass offers a streamlined compliance process with its holistic solutions. We delve into the importance of lived experiences when building software and processes, the necessity of compliance as a daily task, and the concept of "living the compliance life". We also discuss the challenges faced when companies transition from catering to early-stage buyers to upscaling for market, emphasizing the patience and commitment required for a successful move. Bryan shares insights about maintaining security and compliance in a fast-paced SaaS environment, the reality of customer churn, and the importance of humility in leadership amidst rapid growth and innovation. This episode provides an enlightening deep dive into the complexities of compliance and security for SaaS products, making it a must listen for anyone interested in the field. The DiscoPosse Podcast is made possible by the work of GTM Delta.