EP 253: An Inside Look at The Honest Company’s Transformation

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!Some turnarounds make for epic legends. How do you rebuild a brand and transform it dramatically in two years? The Honest Company, co-founded by Jessica Alaba in 2011, is experiencing a renaissance with double-digit revenue growth and the highest gross margin in the history of the company. Join Shelley and Carla Vernón, CEO of The Honest Company in a candid conversation on how authentic brand purpose to maintain honest standards for a portfolio of cleanly designed products, margin enhancement to drive profitability, and operating discipline results in customer loyalty and shareholder trust. The sensitive skin market is expected to reach $80 billion by 2030. Honest’s standards exceed both U.S. and EU regulatory requirements, banning 3,500 ingredients and product development through proprietary in-house toxicology and laboratory testing is a commitment to customers and the industry at large. As a result, The Honest Company has created unshakeable customer loyalty even during economic uncertainty. Special Guest: Carla Vernón, CEO, The Honest Company For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.