Ep 253 | Do's and Don'ts of Video Creation

Creating video gets easy once you've gotten a little practice.. This happens by repetition. So if you're just getting started, this epiosde is for you. You'll get some do's and don'ts that will help you understand what to focus on and what to let go of. Remember, these are short form video elements so large production and fancy sets ups aren't required here!  What you'll learn: → creating a plan. → build the right background. → create templates to make editing easier. → what to edit and what not to. → power of batching. → why sharing multiple faces is important. Want to skip ahead? Here are key takeaways: [2:51] Do have a plan but don't over script. Craft bullets for what you want to accomplish in the video. Understand what you're going to say. Avoid writing out the full script and reading it. You'll tend to sound robotic. [4:42] Do pay attention to your surroundings, but don't let it stop you from creating a video if the situation is perfect. Lighting can be really important for the user experience. Also pay attention to your background to make sure it's not to busy and overwhelming. Make sure there aren't people in the background that you don't have permission to show. However, if you're in a place that organically feels great to record, especially if you run into a donor or board member, still hit that record button. [7:38] Create templates for backgrounds but don't make all the videos look the same. By having a variety of templates you can use for the backgrounds of your videos it makes it easy to get things done. That way you're minimizing the amount of work it takes to get that video from recorded to published. Try not to have them all look exactly the same. [9:27] Do edit, but sparingly. We aren't looking for perfection. Don't feel like you ned to remove the ums and uhs. You are making a personal connection so show that you're human! [13:15] Batch your content and don't feel like you need to post in real time. You'll want to use multiple faces in your video. Batching allows you to get in front of those key people 1-2 times per month instead of recording right when you need to post. Having content in the bank also removes the stress of feeling like you need to post in real time. [16:58] Highlight multiple faces of your organization, but don't force people if they aren't comfortable. Have the leaders in your organization share when it is something relevant to their job.  [18:57] Have fun and show your personality and take it slow. You don't need to start publishing a ton of videos all of the sudden. Take it slow, test, and find the flow that works for your organization, team, and budget. Resources EP 251 | Coming up with Content Ideas for Short Form Video Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net  Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours