EP 254: Ace Hardware Knows How to Build Community

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!How do you make yourself matter to your local community? If you’re a hardware retailer, what you have to offer is more than nice; it’s a necessity. Ace Hardware gets it. They are innovative players in the retail media landscape with RedVest Media, designed to drive embedded community relationships that translate into measurable ROI advantages. Join Shelley and Molly Hjelm, Corporate Vice President of Retail Media, as they discuss how Ace Hardware is riding the seismic shift in retail media and leveraging authentic community connections to create marketing experiences that feel helpful rather than intrusive. With 5,100 stores generating 50 million monthly site visits and a 30 percent year-over-year ecommerce growth rate, Ace is a local chain that has quietly built a massive digital ecosystem that rivals those of major retailers. Most striking is how their 73 million ACE Rewards members and thousands of vendor partnerships co-create unprecedented customized opportunities—where local store owners anticipate what their communities need and deliver a personalized retail experience customers care about remember.Special Guest: Molly Hjelm, Corporate Vice President, Retail, Ace Hardware For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.