Ep 254 - Evolving a loved cafe brand with so much heritage Jets (Anita) Langlands from LaMarzocco

Ep 254 - Evolving a loved cafe brand with so much heritage Jets (Anita) Langlands from LaMarzoccoIn this episode, we're revisiting a fan-favorite conversation with Jets Langlands from La Marzocco, where we explore the evolution of a beloved cafe brand with a rich heritage.Jets takes us on a journey as she shares her early experiences in the industry and her deep love for coffee. We discuss the enduring appeal of the La Marzocco brand within the cafe industry and its iconic status among coffee enthusiasts worldwide.The conversation then delves into the topic of automation and its impact on the industry. Jets provides insights into the future of baristas and how their roles may evolve alongside advancing technology.From a marketing perspective, Jets shares her strategies for evolving a brand with a strong heritage while staying true to its essence. We also explore how La Marzocco embraces change and innovation while maintaining their core values.Join us as we revisit this enlightening discussion, gaining valuable insights into the coffee industry and the journey of iconic brands like La Marzocco.Please find our guest information here:Website: https://au.lamarzocco.com/Instagram: https://www.instagram.com/lamarzoccoau/Please find us here at POH:Website: https://principleofhospitality.com/Instagram: https://www.instagram.com/principle_of_hospitality/Mentioned in this episode:Fine Food Australia returns this September to Sydney and will occupy the entire ICC Sydney – that’s 4 levels of Fine Food! Fine Food has been the leading trade event for all food —from retail to hospitality, manufacturing to bakery for nearly 4 decades Visiting Fine Food will be the recipe to fast-track your business for commercial success. Just a reminder that this is a free event to attend, so make sure you register at finefoodaustralia.com.au Square POS 2Hospo is all about connection – with your customers and your team. But what if your tools could also connect? That’s where Square comes in... Square for Restaurants connects your front of house to your back of house. Your team to their schedules. And connects new revenue streams with your marketing – to reach new customers. Whether you have one location or many, Square has everything your business needs to connect your vision to reality. Website: https://squareup.com/au/en/point-of-sale/restaurantsSquare POS 2Hospo is all about connection – with your customers and your team. But what if your tools could also connect? That’s where Square comes in... Square for Restaurants connects your front of house to your back of house. Your team to their schedules. And connects new revenue streams with your marketing – to reach new customers. Whether you have one location or many, Square has everything your business needs to connect your vision to reality. Website: https://squareup.com/au/en/point-of-sale/restaurants