Ep 256 | Organizing the Content on Your Website

Content on your website is how you connect with your visitors. Ensuring they get what the need in the right way takes some finessing. As your organization grows and evolves, your website needs to do the same. With regular updating and reflection it is easy and doesn't take a long time.

What you'll learn:

→ power of relying on your analytics.
→ how to create your sitemap.
→ taking your goals into consideration.
→ how to keep updating your content regularly.

Want to skip ahead? Here are key takeaways:

[2:10] Pay attention to your short term and long term goals. Your website should be a direct reflection of the action you want them to take immediately, and the journey you can take them on over time. 
[5:57] What does your data tell you? Where are people leaving your website from? Where are they coming in from? This will show you the content that is resonating the best and the worst with your audience. You can also start to learn how people go through your website journey to understand where there might be gaps in the content on your website.
[10:09] Create your new sitemap. This will help you visualize what the content will look like on each page so you can ensure it matches up with your goals. It will also ensure each page prioritizes the right content.

Resources

EP 174 | How to Track Content for Repurposing Increased Engagement