EP 256: Primark Sets Its Sights on the States

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!Primark's strategic U.S. expansion started 10 years ago and is a master plan in calculated retail growth that could fundamentally reshape America's affordable fashion landscape. Primark has 450 stores worldwide and 33 in the States. It has ambitious plans to expand with 60 to captivate the American shopper. Join Shelley and Rene Federico, Head of Marketing for Primark U.S. as they discuss Primark's integrated approach to pricing, sourcing, and market positioning. Their strategy creates competitive advantages that position them to capture significant market share during a time when consumers want fashion without sacrificing style or quality. The Dublin-based brand has a proven track record creating emotional connections with customers that transform routine shopping into discovery experiences. Find out more about Primark’s plans for their new Herald Square flagship and how they plan to expand their retail magic to American consumers.Special Guest: Rene Federico, Primark U.S. Head of MarketingFor more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.